When the hustle ends what do you do? When you've hit the wall. When everyday is blending together, each week a mimicry of the week before. When you can't remember what your dreams were and what you loved. What do you do? Meditate? Run? Eat a carrot? Is your life so empty that you honestly can't think of a better way to spend these moments? Or are you so impressed with authority that you give respect and credence to all that claim it? Do you read everything you're supposed to read? Do you think every thing you're supposed to think?

Wake up! Be yourself. Be the person who would make you nervous or jealous. You need some bad behaviour no-good bullshit back in your life.

Introducing our latest delivery, Bad Beach. Menswear that meets the unapologetic edge of the post-punk era. Crafted from premium fabrics, this collection embodies a tough, no-nonsense attitude that’s all about standing out without trying.

Bold silhouettes and distinctive details that demand attention. With a colour palette that reflects the raw energy of urban life, Bad Beach is for those who know exactly who they are and aren’t afraid to show it—confident, laid-back, and ready to take on the world.