SEASON 2' 24 CROWD SURFING

This side of the city boarders the beach. An off mix of calm blowing through the buildings, trying to settle the late night wanderers.

The streets are a harsh place, their currents strong, cold and alive. Just like the ocean. Both have their dangers, both have their peace. They come alive at times, riding waves or crowd surfing at a gig, and lull to sleep for moments. Not so different.

When the daylight weighs a tonne, wait for the sun to fade and the moon to rise. Walk along the edge of these two worlds, life’s fraying at the seams, between reality and dreams. Friends to the fading moon, dead beats under the melting sun. Lords of the beach and the back streets.

Established and residing at the bottom of the world, on the back streets, stuck between the city and the beach. An independent contemporary brand from Aotearoa, New Zealand, focused on producing quality garments, inspired by classic shapes and timeless details. Built to last, our clothes will become wardrobe fixtures and transcend seasons. Lifetime pieces. Designs that value flexibility and adaptability, from the salt of the coast to the hustle of the city. We have you.

We are the comfortable confident ones. The producers of culture. The directors, the artists, the photographers. The hidden makers. We do not have to pretend. Our clothes are an extension of our art. Fame is not our fortune. Authenticity is our wealth. Visit the back streets. Come visit beach brains.

shop the full collection here.