'HEAD IN THE SAND' CAMPAIGN

In a world that won’t shut up, sometimes you’ve gotta tune out. Head in the Sand is a soft rebellion — a laid-back, rough-edged collection from BEACH BRAINS that leans into the art of quiet defiance. Premium silhouettes with scuffed-up edges, this drop blends washed-out palettes, raw textures, and offbeat shapes that echo punk attitude and coastal nonchalance.

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COLLECTION 2 '25

Explore the latest delivery of outerwear, shirting, trousers, jersey and more.

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GRAPHIC CAPSULE

Explore the latest printed T-shirts, embroidered jersey and more.

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Best Sellers
THE BB SHIRT - BROWN WAFFLE
$299 NZD
DEAD END SHIRT - CHOC / SUN
$269.00 NZD
STAR TIDE T-SHIRT - STEEL
$129.00 NZD
PLEATED SUIT PANT - CHOCOLATE PINSTRIPE
$379.00 NZD
BOXY T-SHIRT - SUN
$139.00 NZD
VEGAN LEATHER JACKET - JET BLACK
$549.00 NZD
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FEATURE: JERSEY

Explore our curated selection of premium sweatshirts, hoodies and tees with comfort and casual styling in abundance. You will find the best selection of graphic prints, minimal pieces and so much more.

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STOCKISTS

Welcoming some new spaces to our family, from the likes of Dover Street Market (Singapore), Worksout Store (Korea), 8Division (Korea), Club21 (Thailand) and Complex (Online).

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JOURNAL

Explore the latest news, interviews, collaborations and culture.

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